What We Do

年度国际出海战略项目｜Annual Strategic Global Go-to-Market Project

【CES 国际展会奖项申领亮相全案支持｜Comprehensive CES Exhibition Consultancy & Execution】

合作对象｜Client Type：中国智能家居科技品牌
合作周期｜Partnership Period：2023–2025
项目地点｜Location：美国 | USA

项目服务范围｜Scope of Services

• 国际亮相战略规划与全流程顾问支持
• CES 创新奖评估，申报策略、材料整合与视觉包装
• 全球媒体传播与公关落地执行
• 展位创意设计、搭建与现场统筹
• 出海认证、物流与通关咨询
• 推动客户与斯坦福大学、麻省理工学院等顶尖科研机构的学术合作
• Strategic planning and end-to-end consultancy for CES
• Award application strategy and packaging for CES Innovation Awards
• Global media relations and PR execution
• Creative booth design, construction, and on-site coordination
• Product export consulting (certification, logistics, customs)
• Facilitation of academic partnerships with Stanford, MIT, and other leading institutions

项目亮点｜Project Highlights

• 客户首次亮相 CES，即斩获 5 项国际创新大奖，涵盖 Smart Home 与 Digital Health 等领域
• 展会期间吸引多家国际权威媒体关注，显著提升品牌海外认知度
• 成功推动与世界顶尖高校在数字健康与睡眠科技领域的实质合作
• 项目成为 MILKBOTTLE 年度战略级案例，全面体现其国际化服务能力
• Secured 5 CES Innovation Awards for the client’s debut, including Smart Home and Digital Health categories
• Achieved high-impact exposure through international media during CES
• Initiated substantive collaboration between the client and top-tier academic institutions in digital health and sleep technology
• Recognized as MILKBOTTLE’s flagship annual case, exemplifying end-to-end global brand enablement

项目图集｜Project Gallery

项目总结｜Project Summary

本项目展示了 MILKBOTTLE 在“品牌国际化 + 科技出海”两大维度的全案策划与落地能力。通过精准的国际奖项策略、视觉表达、公关传播及学术对接，成功协助客户实现从市场新面孔到行业焦点的转变。

This strategic project reflects MILKBOTTLE’s full-spectrum capabilities in driving both brand globalization and technological expansion. From award-winning creative packaging to academic partnership facilitation, we delivered tangible outcomes that positioned our client as a recognized innovator on the global stage.

Connecting Innovation with Global Influence.

【法国领馆发布｜French Luxury Bedding Brand Launch at Consulate Residence】

合作对象｜Client Type：法国奢侈床垫品牌
合作周期｜Partnership Period：2024
项目地点｜Location：法国驻上海总领事馆官邸 | French Consul General’s Residence, Shanghai

项目服务范围｜Scope of Services

• 发布会活动统筹与嘉宾接待协调
• 渠道、媒体与设计师资源定向邀约
• 中法高层品牌联动传播规划
• 法式生活方式内容与视觉传播设计
• 高端产品展示与互动体验现场布置
• Event planning and onsite coordination at the French Consulate
• Targeted guest curation (distributors, media, designers)
• Integrated messaging with French diplomatic participation
• Lifestyle storytelling and visual branding
• Product experience design and premium environment styling

项目亮点｜Project Highlights

• 活动选址法国驻沪总领事馆，彰显品牌中法文化交流的桥梁地位
• 法国驻华总领事及商务官员出席并致辞，赋予品牌高规格国际背书
• 与德光居达成战略合作，设计师邱德光远程祝贺
• Pierre Frey 品牌代表出席，强化“卢浮宫联名面料”设计价值
• 红星美凯龙、居然之家、月星集团等全国核心渠道高层现场揭幕
• Hosted at the French Consul General’s residence in Shanghai, highlighting Franco-Chinese cultural positioning
• Attended and endorsed by the Consul General and senior commercial officials
• Strategic collaboration announced with T.KHOME and designer Chiou Te-Kuang
• Supported by Pierre Frey brand representative, showcasing Louvre collaboration
• Key national distributors (Red Star Macalline, Yuexing, Easyhome) participated in the official unveiling

项目图集｜Project Gallery

项目总结｜Project Summary

本次发布会不仅彰显了品牌在中国市场的高端定位，更成为中法文化交流的象征性事件之一。MILKBOTTLE CREATIVE 全面协助品牌完成从资源邀请、现场组织到传播内容设计的全过程执行，结合官方外交场景、设计师背书与奢侈品语境，为品牌在华发展打造了强有力的国际化形象支点。

This high-level launch event symbolized both the brand’s upscale positioning in China and its role in Franco-Chinese cultural exchange. MILKBOTTLE CREATIVE provided full-cycle support — from guest management to onsite execution and branded storytelling — leveraging diplomatic presence, design credibility, and luxury context to strengthen the brand’s international stature in the Chinese market.

Crafted in France. Shared with China. Celebrated Worldwide.

【巴黎奥运夜跑整合传播项目｜Paris Olympic Night Run Integrated Campaign】

合作对象｜Client Type：中国健康生活方式品牌
合作周期｜Partnership Period：2024
项目地点｜Location：法国巴黎，加拿大温哥华，中国广州
项目周期：14 天高强度极速执行

项目服务范围｜Scope of Services

• 活动创意策划与传播主题开发
• 巴黎地面统筹与夜跑路线封路申请协调
• KOL招募与内容协作（宣传片 + 剧情短片）
• 双风格影片同步拍摄与后期执行
• 中法加三地团队协作管理与资源调配
• 国内外媒体、新媒体传播方案制定与执行
• Creative concept development and campaign planning
• Event production and road access permit coordination in Paris
• KOL recruitment and multi-format content execution
• Simultaneous filming of promo and narrative videos
• Project management across China, Canada, and France
• PR and digital media planning across global platforms

项目亮点｜Project Highlights

• 14 天内完成从创意构思到全球执行的整合挑战
• 穿越巴黎奥运管制区，成功申请多地封路权限
• 同时完成活动宣传片与剧情创意片双拍摄任务
• 三地团队 7×24 协作，时差无阻，高效执行
• 获得多国媒体与社交平台高度关注与正面反馈
• Completed full-scale campaign execution within 14 days
• Successfully obtained special road access during Olympic control in Paris
• Executed both promotional and narrative films simultaneously on-site
• 24/7 cross-continent team coordination across CN/FR/CA
• Achieved wide media coverage and positive engagement globally

项目图集｜Project Gallery

项目总结｜Project Summary

本项目是一次在极限时间下完成的国际创意整合战役，展示了 MILKBOTTLE 团队在全球协作、城市资源协调、多语言传播与多格式内容创作等方面的全栈能力。我们不仅完成了任务，更超越了期待，助力品牌在奥运前夕实现高能曝光与国际形象的再升级。

This project exemplifies MILKBOTTLE’s capabilities in executing fast-paced, cross-border campaigns through seamless global collaboration, local government coordination, multi-format content production, and targeted media activation. In just 14 days, we turned a bold idea into a high-impact Olympic moment — making the impossible, possible.

When creativity meets execution, borders disappear.

【米兰设计周品牌发布会支持｜Milan Design Week Product Launch Support】

合作对象｜Client Type：中国高端家居品牌
合作周期｜Partnership Period：2024
项目地点｜Location：意大利米兰 ADI 设计博物馆 | ADI Design Museum, Milan, Italy

Scope of Services

• 国际品牌发布会统筹与活动落地执行
• 欧洲设计与奢侈品领域核心嘉宾邀约与管理
• 与米兰理工大学开展设计与研究合作
• 现场多机位拍摄与视觉内容制作
• 全球传播策略制定与社交平台运营
• 协调意大利在地合作方与官方支持机构
• Event execution and on-site coordination in Milan
• Curated guest outreach in European design and luxury sectors
• Academic collaboration with Politecnico di Milano
• Multi-camera filming and visual content production
• Global PR strategy and international social media amplification
• Local liaison with Italian institutions and embassy representatives

项目亮点｜Project Highlights

• 发布会选址全球顶尖设计殿堂 ADI 博物馆，彰显品牌国际高度
• 同期参与米兰国际家具展，精准触达全球设计圈
• 成功邀请多位欧洲设计与奢侈品行业核心嘉宾出席
• 获得意大利知名设计媒体 INTERNI 专题报道
• 与米兰理工大学展开战略交流，推动设计共创
• Event hosted at the ADI Design Museum, symbol of global design excellence
• Aligned with Milan Design Week for maximum international exposure
• High-profile guest attendance from Europe’s design and luxury communities
• Featured by INTERNI, a leading Italian design publication
• Supported by the Chinese Consulate-General in Milan
• Established academic engagement with Politecnico di Milano

项目图集｜Project Gallery

项目总结｜Project Summary

本次发布会不仅是品牌迈向国际高端设计舞台的战略之举，也展现了 MILKBOTTLE CREATIVE 在全球资源整合与多方协同上的系统能力。从场地选择、嘉宾管理，到高质量内容输出与顶级媒体合作，再到高校与官方资源整合，团队全维度支持确保品牌实现从“走出去”到“被认可”的关键跨越。

This high-impact project marked a significant step in the client’s global design expansion. MILKBOTTLE CREATIVE managed every detail — from curation and coordination to content and communication — enabling the brand to be not only seen, but recognized, by top-tier European designers, prestigious academic institutions, and influential media like INTERNI, with diplomatic support underscoring its international credibility.

Positioning brands at the intersection of design, diplomacy, and global dialogue.